Put Christmas sparkle into your social media marketing campaign

Small businesses may lack the marketing budget of big brands, but can use festive imagination to reach new customers
Christmas marketing campaigns by the major retail brands have become more elaborate by the year, with social media now playing an integral part. The latest John Lewis ad, featuring Buster the Boxer and a host of wild animals trampolining, has been named the world’s biggest Christmas TV ad on YouTube. It used Snapchat to drive the campaign and is currently one of the most sha