PubMatic forms targeted programmatic marketplace with Publicis in Asia Pacific

PubMatic and Publicis Media have collaborated to form a targeted programmatic private marketplace for marketers in Asia Pacific.
With the upcoming Fifa World Cup 2018 in mind, the partnership is aimed at marketers who are keen to tap into sports audience segments across PubMatic’s Asia and global publishers, as well as have access to Publicis’ premium inventory and data solutions.
Both companies claim that having a targeted PMP will address many of the limitations traditional PMPs&nb