Publishers launch new audience currency in bid to attract more ad dollars

The publishing industry has launched a new audience measurement currency that promises to give advertisers access to transparent data and open up new opportunities to plan and trade audiences across UK newsbrands and magazines.
The move means that for the first time, marketers can look at audience delivery across all publisher platforms – phone, tablet, desktop and print – which reach 91% of the UK population every month.
It comes at a time when trust in digital media is at an all-ti