Publishers hit out at Google’s ‘imposing’ GPDR policies

Just under a month until the European Union’s General Data Protection Regulations (GDPR) come into force, trade bodies representing publishers on either side of the Atlantic have co-signed an open letter to Google which questions “the legality or fairness” of its proposed compliance policies for use of its DoubleClick tools.
DoubleClick announced a policy change that will classify itself as a “data controller”, thus limiting its ability to share data gener