Publishers and advertisers need to speak the same language when it comes to consent

GDPR is up and running, and some publishers and advertisers have realised that they aren’t prepared for the full impacts of the regulations on their ecosystems. However, they’re not out of the game just yet.
With GDPR now in force, all websites that deliver personalised advertising need to obtain “unambiguous” consent for themselves and their partners to set cookies that collect consumer data. GDPR requires that sites must clearly present information to consumers about ho