Publisher direct driving programmatic spend, according to new report

Publisher direct accounts for 39 per cent of overall spend on programmatic advertising, according to a new report published by The Drum, in association with Oracle Data Cloud.
The Drum Market Insight Report: Programmatic Spend Edition surveyed the attitudes of marketers towards programmatic spend, and their preferences when it comes to buying data to fuel their ad campaigns.
The survey found that marketers have growing expectations when it comes to programmatic spend, including data.