Publisher data, brand partnerships and AI: takeaways from The Drum’s performance marketing breakfast

Performance marketing and brand marketing are often portrayed as warring factions fighting a battle for client spend between short-term sales goals and long-term brand building objectives.
But if one thing was apparent at The Drum’s recent Performance Marketing Breakfast, it was that a confluence of technologies and the convergence of the publishing and retail sectors are thrusting performance disciplines into an ever-more prominent position within the marketing mix.
“The performance