Publicis.Sapient taps Amazon and Tesco tech talent to help it compete with consultancy rivals

Publicis.Sapient has poached retail tech talent from Amazon and Tesco as it looks to offer clients “the next level of performance in product engineering” and differentiate itself from consultancy rivals.
The transformation arm of Publicis Groupe has hired ex-Tesco online engineering director, Tilak Doddapaneni, as its global head of engineering.
Doddapaneni will join the Publicis.Sapient global leadership team and report directly to Nigel Vaz, Publicis Groupe lead for digital bu