Publicis teams with Microsoft to enhance data and AI capabilities

Publicis Groupe and Microsoft has announced an alliance that combines the marketing and data capabilities of the former with cloud computing service Microsoft Azure and data and analytics platform Cortana Intelligence Suite to “help enterprise businesses leverage the power of online and offline data to reimagine their digital operations at scale".
According to a rep, by leveraging Microsoft technologies, Publicis and its agencies are helping clients deliver new customer experiences fo