Publicis Media chief Steve King on consolidation, data development and Spine

With the creation of Publicis Spine, a new brand that will see Publicis Groupe bring together its tech and data assets alongside a workforce of around 3,500 people to cement its focus on data development within its client offer, chief executive of Publicis Media, and Publicis Groupe Directoire member Steve King, shared his views on what the changes will mean for the business and clients. 
Does this formation suggest that Publicis given up on being a brand-led organisation and is now focusin