Publicis Groupe to build AI platform Marcel to accelerate business transformation strategy

Publicis Groupe is to develop an AI platform that it foresees will transform the business internally and allow its 80,000 employees to pitch to work on projects and be recommended for projects based on their skill set. 
The platform, which will be known as Marcel in honour of the founder of the business, Marcel Bleustein-Blanchet, will be developed through Sapient Razorfish and is a core element of the transformation that is being introduced by new chief executive Arthur Sadoun.
 
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