Publicis Groupe answers more questions about Marcel as Walmart CMO praises the platform

After Marcel’s unveiling in Paris last week, The Drum inundated Publicis Groupe with a list of questions that need to be answered about the new artificial intelligence platform that chief executive Arthur Sadoun has placed so much faith in.
Marcel, announced during Cannes Lions 2017, is an AI powered platform which aims to help the group assign the most experienced and relevant professionals working within agency brands, to client needs internationally. Already it has worked with