Publicis Groupe and Alibaba partner to leverage data in brand building across Alibaba ecosystem

Publicis Groupe and Alibaba have partnered to harness data for brand building across Alibaba’s ecosystem.
The partnership will enhance Alibaba’s Uni Marketing framework, a product portfolio that uses data to control brand building across the Alibaba ecosystem.
The partnership will focus on key areas such as using Uni Desk to generate deep consumer insights that will inform content decisions and enable precision storytelling.
Both Alibaba and Publicis Groupe will co-create data for me