Publicis boss: ‘There will be a reconfiguration of our industry. It can’t stay as it is’

Advertising is under pressure and holding companies must transform themselves drastically if they are to remain fit for purpose, according to Publicis Groupe boss Arthur Sadoun.
His rival Sir Martin Sorrell’s shock exit from the helm of WPP has led some analysts to speculate that the once all-powerful agency conglomerates are now ripe for being broken up.
But Sadoun told The Drum that his counterparts should have been rethinking their models long before the Sorrell saga stunned the in