Public narrowly prioritizes equality and tax over sustainability at brands

The UK public is turning on brands that do not pay their way, per a new study from Mindshare UK.The research, which questioned a nationally representative group of 1,000 respondents, found that tax evasion and pay disparity between workers and executives were likely to put consumers off a brand.
The findings include the fact that, when asked what a ‘good’ and moral brand should be prioritizing in 2022, the most popular answer is creating employment at a fair wage (43%). This was foll