Proving ROI for programmatic just got easier

Furniture retailer ScS aims to link its programmatic spend to in-store footfallProgrammatic marketing is still a relatively new discipline and many brands remain unsure about the best approach to take. The ultimate goal is to serve ads to consumers in a more targeted, timely and efficient manner, yet there are big variations in the automated technology used to do this, and in the way results are measured and quantified.
Client-side marketers must choose from a dizzying array of agencies and solu