Prostate Cancer Canada inserts famous fingers to urge more men to get tested

No man wants to get the dreaded digital rectal examination (DRE) to get checked for prostate cancer, but it’s one of the most critical health checks in a man’s life. A new campaign by McCann Canada for Prostate Cancer Canada is trying to ease the uncomfortable feeling by introducing famous fingers from history.
To raise awareness and encourage men to get checked, Prostate Cancer Canada is testing the ‘Famous Fingers Collection,' a line of latex gloves modeled after famous peopl