10-04-2018 16:16 via thedrum.com

Propercorn reworks logo, collaborates with seven artists for brightened pack refresh

Propercorn has distanced itself from monochrome illustrations in order to embrace its colourful, playful roots in what it’s calling its biggest ‘brand evolution’ to date.
The popcorn brand, which has gone through three redesign phases since it was founded in 2011, has also unveiled a reworked sans serif logo and typeface. The former now features an italic script, while the latter has been designed to make its flavour names clearer.
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These seven flavours h
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