Project Rio 2017 launch date at risk as internal wrangle between publishers rolls on

Executives heading the joint publisher initiative negotiations have yet to file a report to the Competition and Markets Authority (CMA), as further issues arise around the viability of one joint sales house versus a number of smaller ones. 
The cross-industry initiative, formerly known as Project Rio but now going by a different name internally as advised by lawyers, has faced problems deciding on the structure of the sales house which has held back any submission to regulators.
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