Project management leading up to Cannes – what are marketers missing?

The biggest advertising event of the year, Cannes Lions, is coming up in June to celebrate the best in creativity. The industry’s top marketers will gather to discuss creative strategies as well as give insights on what to expect in the future. But in the run-up to the event, what about the back-end campaign preparation?
Campaign management is getting more complicated as marketers have to increasingly deal with shifting timelines, painful review and approval processes, as well as measuring