Project created by Grey London team aims to help people with dementia connect with their loved ones through VR
A team of creatives from advertising agency Grey London are using virtual reality (VR) to help trigger happy memories for people with Alzheimer’s in an attempt to help improve their physical wellbeing and connect with loved ones.
Wayback Project is currently seeking support on Kickstarter and is based on the belief that triggering happy memories from the past can bring comfort to Alzheimer suffers and help to reinforce a sense of identity and feelings of self-worth.
It will use
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