Programmatic video advertising spend takes off with main focus on YouTube

Advertiser adoption of programmatic video is on the rise, with 60 per cent of U.S. digital video ad spending expected to be transacted through programmatic channels this year.
This will be a substantial increase from the 39 per cent share held by programmatic video over last year, with an eMarketer report stating that  one of the main contributors to programmatic video ad spending growth is YouTube. Further, latest estimates indicate nearly 21 per cent of US digital video ad revenues in 201