Programmatic: Is going in-house the wrong answer to the right question?

Some 90% of advertisers are reviewing and resetting how they buy programmatic ads as concerns around transparency, rebates and ad fraud rise.
That was the conclusion of study by the WFA this week, which found in-house desks are now used by a fifth of its members, up from almost none two years ago. And use of private marketplaces where advertisers deal directly with publishers is increasing 67%.
READ MORE: 90% of advertisers looking to change how they buy programmatic ads
The need for a new