Procurement needs to stop being a ‘lone ranger’, says Ladbrokes Coral

Ladbrokes Coral’s chief customer officer Kristof Fahy says the procurement team needs to understand that marketing is about more than “balloons and t-shirts” and should adopt shared KPIs so they can work closer together.
Speaking at the ProcureCon Marketing 2017 conference today (13 June), Fahy started his talk by admitting that he has not always been “a fan” of procurement. This is mainly due to the department taking a “lone ranger” approach.
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