Proctor & Gamble, The Grammys, How to Win Awards - The Drum's editor's week in advance

P&G’s stance for media transparency
Last week, Proctor & Gamble’s top marketer told the IAB’s Annual Leadership Meeting in Florida that the company was reviewing all of its agency contracts as it moves for more transparency, taking a much-needed stand following the hullabaloo caused last year over kickbacks and general charging conduct.
The stance, part of four-point plan the business has put in place to exert greater control over the quality of its media stra