Procter & Gamble pulling back on targeted Facebook ads

By Kyle O'Brien
One of the world’s biggest companies has decided that targeted ads on Facebook really aren’t so targeted. Procter & Gamble is moving away from targeted ads on the social media giant, saying that hyper targeting on Facebook did not prove as effective as the company thought it would be.
P&G is the biggest ad spender on the globe, with a reported $7.2bn ad budget in 2015, and is constantly trying new avenues, but the road taken down targeted ads proved too narrow