Pro skier Julian Carr crowdfunding Super Bowl ad to raise global warming awareness

Pro skier and entrepreneur Julian Carr has launched a crowdfunding campaign on Kickstarter in hopes of raising the $5.5m needed to buy 30 seconds of air time during Super Bowl LII. 
Carr, who is an ambassador for nonprofits Protect Our Winters and the Climate Reality Project, plans to air an ad about global warming if he raises the necessary funds. He’s tapped San Francisco’s Goodby Silverstein & Partners to help him produce the spot, which has agreed to create it