Pro-life Northern Ireland billboard campaign cleared by the ASA

The Advertising Standards Authority (ASA) has cleared a contentious billboard campaign in Northern Ireland supporting the province’s tough stance on abortion despite drawing 14 complaints that its message was misleading.
Pro-life lobbyists Both Lives Matter produced the campaign to mark 50 years since implementation of the UK Abortion Act, claiming that: ‘100,000 people are alive today because of our laws on abortion’, a figure which was disputed by 14 complainants.
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