03-10-2016 23:40 via thedrum.com

Private property: Why consumer privacy is tech's next frontier

What is the one thing that all advertisers, content creators, application developers, and tech companies should all wake up in the morning thinking about?
People's privacy.
Why?
It’s the single greatest thing getting in the way between creators and consumers. Today, more than three-quarters of Americans worry about their online privacy. This unprecedented mistrust from the public is having a dismal effect on our industry. And yet, we’re the ones causing this breach of trust. Our
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