Private equity firm Vista eyes majority stake in Integral Ad Science

Amid a spate of adtech merger and acquisition (M&A) activity in recent months, Vista Equity Partners has agreed to purchase a majority stake in adtech measurement firm Integral Ad Science (IAS) for an undisclosed sum.
The Wall Street Journal first unveiled the tie-up, reporting that the deal is expected to close in the third quarter. It quoted IAS chief executive Scott Kroll claiming such a deal will help it scale more effectively by “measuring more types of media” in more market