Private equity backing in marcoms mergers and acquisitions doubles in 2018

Marcoms M&A are increasingly being driven by private equity firms according to research from Results International.
In the first quarter of 2018, almost a quarter (22%) of all deals (41) involved private equity. This is double the 11% recorded in the final half of 2017.
Driven by such investment was Capgemini’s acquisition of LiquidHub for $500m and Ocelot Partners picking up Ocean Outdoor for $274m.
Julie Langley, partner at Results International, said: “Total private equity act