Pritchard, Ikea and the trouble for CMOs: Our columnists reflect on 2017

‘We’re still in the awkward adolescence of digital marketing’
Tom Fishburne, aka Marketoonist
“The marketing moment of the year was the 25-minute speech from P&G’s Marc Prichard at the Internet Advertising Bureau’s meeting in January. As chief brand officer of the world’s biggest advertiser, his words inevitably carry some weight in marketing.
“But in that one speech, he not only called out several of the biggest shortcomings in digital marketi