Primesight retains lucrative £125m Network Rail outdoor contract

Outdoor advertising firm Primesight has retained one of the UK’s biggest outdoor contracts with Network Rail, which will see it maintain and operate more than 2,000 billboards.
Following a competitive pitch, the company announced it will build 20 new digital billboards across the network by 2018, including at Vauxhall and London Bridge.
Furthermore, Primesight will take full control of the advertising rights on the Network Rail bridges. The contract lasts seven years and is reportedly the