PrideAM challenges brands to recreate ads for LGBT+ audiences

PrideAM, an LGBT+ organisation for people working in the advertising and marketing industry, has launched a new initiative backed by Royal Mail, Mars and Aviva asking agencies to reimagine creative work to better reflect the community in advertising.
A a survey conducted recently by UM London and Grindr found the majority of British gay and bisexual men think that the LGBT+ community is “invisible” in advertising.
Further research shows that LGBT people