Pride in London shows what it means to communities in digital OOH campaign

Pride in London has launched its out of home creative to be shown on billboards across London. The 'Why Pride Matters to Our Community' campaign sees 150 people from across the LGBTQ+ community marching across screens and up the escalator of tube stations sharing their story of what pride means to them. 
The launch follows the charities first ad from BMB, which shows how far London has come to understanding LGBTQ+ but also how far there is to go. Creative by in-house volunteers, t