Pret and Amnesty International on marketing on a shoestring

Marketers from brands including Pret A Manger, Amnesty International and The British Library came together at the Festival of Marketing to talk about marketing on a shoestring.
The panel, led by Marketing Week’s editor Russell Parsons, looked at the common challenge of how to get more from less, especially given economic uncertainty and new channels of communication.
At the event, Amnesty International campaign manager Tom Davies explained how the charity achieved success with one of its