Preparing for a no-deal Brexit: the marketing industry whitepaper

As the government begins releasing white papers on the likely impact of a no-deal Brexit on different sectors of the economy, I was inspired to produce one for the marketing sector and specifically for promotions – where operating across Europe is already complicated by differing legislation.
While the situation remains mired in confusion and controversy on a political and diplomatic standpoint, and could drag on for longer than the next six months, marketers cannot allow this to let them