Premium media will strike back in 2018 and five other predictions for ad land

It’s certainly been a highly eventful 12 months for Adland.
 
Brand safety and transparency have dominated the conversation, marketers’ imaginations have been fired up by new smart devices, while the importance of quality and ground-breaking creative was highlighted by some truly spectacular campaigns.
 
But what does 2018 hold for the ad industry?
 
Well, ready to usher in the new year, Jason Trout, EMEA MD of video ad tech company Unruly, has been gazing into hi