12-02-2018 08:55 via marketingweek.com

Premier League, Norwegian, BBC: Everything that matters this morning

Sky and BT Sport splash £4.5bn to secure Premier League rights
Sky and BT Sport have agreed to pay £4.46bn to broadcast Premier League matches for three seasons from 2019-2020 onwards.
The rival broadcasters secured five of seven live packages with bidding for the remaining midweek and bank holiday fixtures still ongoing. Streaming giants Amazon, Facebook, Twitter and Netflix are all thought to be in contention.
The new deal sees Sky Sports pay £3.58bn to broadcast 128 games pe
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