Premier Global undergoes branding renovation to reach a modern audience

Premier Global, a leading education provider for health and fitness professionals, has unveiled its new positioning, idea, visual and verbal identity, fashioned by brand consultancy The Clearing.
The Clearing’s brief involved articulating a clear promise for the Premier Global brand and redesigning the brand experience to help it stand out as a 'beacon for quality'. Despite leading the field in personal training for over 20 years, the brand had been neglected, looked tired a