Predictive analytics harnesses data, so marketers can return to their roots

Predictive analytics is one of today’s hottest B2B marketing technologies with demonstrable ROI causing more and more marketing organizations to look at predictive analytics as a new, non-negotiable element of their marketing technology stacks.
While it’s still a nascent market, predictive analytics and technology has shown great success at increasing revenue growth. Early adopters have seen compelling, demonstrable ROI from their predictive analytics programs. These early adopter wi