Powerade 'powers through' latest campaign from Wieden+Kennedy Portland

Everyone has heard dream crushing calls of “you can’t do it” at some point in their lives. Some people give up and move on. Some keep trying. Others defy the odds and power through.
“Power Through” is the latest campaign from PoweradeUS and Wieden+Kennedy Portland, and it counteracts the doubters and haters by showing young athletes powering through their fears and shortcomings. It encourages athletes to never give up, to persevere no matter the odds and to use othe