£6m Scotland is Now campaign champions the country's openness

A £6m advertising campaign has been launched with a view to championing the openness of Scotland to students, investors, migrants and visitors in a bid to reposition the country on the world stage under a new national brand – Scotland Is Now.
The Scottish Government and VisitScotland have teamed up with Scottish Development International and Universities Scotland to build on existing appreciation of its landscapes, castles and people with a showcase of more modern endeavours, such as