Posterscope launches proprietary OOH trading platform Ecos Now

Posterscope has today launched Ecos Now, a proprietary OOH trading platform which enables the planning, purchase, and activation of digital out-of-home (OOH) in near real-time, subject to defined operational and performance criteria.
Ecos Now will allow advertisers to purchase their optimal campaign solution but only when it is going to perform the most strongly, based on the specific data that will have the most impact. For example, a drinks brand, where sales are heavily correlated w