Posterscope and DataSpark to launch near real-time mobile analytics in OOH advertising

Dentsu Aegis Network’s Posterscope is partnering DataSpark, a subsidiary of Singtel to launch near real-time mobile analytics for strategic planning of out of home (OOH) advertising in Singapore.
Posterscope will leverage DataSpark’s mobility intelligence in planning campaigns in specific locations. Plugged in with other existing data sources, insights gleaned from this partnership will not only show footfall traffic patterns, but trajectories of audience segments via geospatial capa