Posterscope 'evolves' digital OOH offering with AI-driven, programmatic ad-serving

Posterscope has today (15 March) debuted its Dynamic Scheduling service, which offers clients – including early adopters Charlotte Tilbury and Santander – access to programmatic ad serving across all digital out-of-home campaigns.
Powered by Liveposter, the platform is ‘programmatic’ in the sense that different creative from the same campaign is served based on time, place and audience.
Digital billboard ads can be optimised hourly by location to target a specif