Porsche24: it’s about the road, not the destination

Porsche Netherlands created a loyalty programme that allows you to earn rewards and privileges by driving rather than spending money. From special routes and tickets for exclusive events to driver training programmes: the Porsche24 app.
Background
Porsche Netherlands asked the Dutch agencies Kraftwerk (linked by Isobar) and Newcraft to develop a loyalty programme for all Porsche drivers in the Netherlands, not just those registered at an official Porsche dealer. But how do you create a loya