PopSugar’s Brian Sugar dishes on what makes a great story

What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.
Brian Sugar co-founded the site PopSugar with his wife, editor-in-chief Lisa Sugar, in 2005. The site has gone on to become a highly popular destination — to the tune of 100m visitors a month — for fashion, fitness, beauty, celebrities, travel and