PopSugar's co-founder, Lisa Sugar, shares what makes a great story

What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.
Lisa Sugar, co-founder of PopSugar, is not short on enthusiasm or positivity. In taking what was then a life in media that was unfulfilling, she decided to take it upon herself to create the change she needed. 
From that passion came a global media sensat