Polaroid on why the ‘Stranger Things effect’ is good news for retro brands

You would be forgiven for thinking Polaroid was dead, with the age of digital photography resulting in the majority of instant camera brands going the way of the dodo. Yet, against all odds, Polaroid is about to launch its first new analogue camera since 2003.
During its 1970s heyday, Polaroid was selling up to 13 million cameras a year and generating $2bn in annual sales. Back then, it is no stretch to say the masses were astonished by the idea of taking and then instantly printing a photograph